Does blogging help with SEO? The simple answer is yes. But having one is in itself not a ranking factor. It’s all about what you do with it. Having a blog that’s regularly updated with high-quality posts that appeal to a target audience, can help a great deal with your SEO efforts. Here’s why.
1. Website is Kept Fresh and Current
A website that hasn’t been updated in years points to a business that has probably shut down. If you land on such a website, you’re likely to lose all trust in it. The information therein may be completely obsolete or could have changed since the last update. Search engines normally avoid serving up outdated content. So, if you have a blog you need to keep it regularly updated to stay competitive in the SERPs. You are unlikely to keep updating other pages of your website regularly. This is why having a constantly updated blog makes sense.
2. Reduced Bounce Rates and Increased Time Spent on Website
Google aims to provide people with the most valuable content relevant to the search terms used. For this reason, the time spent on your page is an indication of the value of the content. If someone clicks on your page in the SERPs and quickly leaves and goes back to Google, then it’s an indication that the information you’re providing is not that valuable. This can negatively affect your SEO efforts. Having a blog can help counter this. Well written blog posts that provide valuable information can help keep visitors on your page longer and reduce bounce rates. An SEO expert at www.seovancouver.ca can guide you on how to structure your posts to maximize results.
3. Helps Target Longtail Keywords
Competing for the most relevant search terms in your niche can be an uphill task. For example, ranking for a term like “pet food” could easily prove to be an impossible task. Unless you are a big brand and can hire an SEO company, you’re unlikely to appear on the first page. The best strategy is to target long tail keywords. In the pet example, you could try ranking for“pet food for cats in Manhattan”. This is easier to rank for the former. This is an example of a long tail keyword. A blog gives you the opportunity to target these keywords since you can write content around these terms.
4. Internal Linking Opportunities
Links are an integral part of SEO. While links from other websites are particularly valuable, they can be hard to obtain. Internal linking is a low hanging fruit that anyone can take advantage of, but many don’t. Doing it can give you an edge over your competitors on the SERPs. A blog gives you the perfect opportunity to do this. Make sure to naturally link to related posts when writing new blog posts. Use the anchor text to tell Google what the page you’re linking to is about. This will strengthen the connection to your target keywords.
5. Get Backlinks from Other Websites
Earning external links is probably the hardest part about SEO. A link to your site from an authority site tells Google that what you have to offer is indeed valuable. It’s very hard to get people linking back to your website if you don’t have a blog where you share valuable insights that are worth linking to.